Your success is our success.

Experience thoughtful, elevated strategies for smart, long-term growth.

We are entrepreneurs, we’ve been in the corporate world, and we love business.


After years of watching businesses try to piece together the services they need, we started GrowthLab to offer a holistic solution to business growth.

Over the years, we discovered that real growth isn’t just better accounting or better bookkeeping, but rather thoughtful, elevated strategies throughout your business to inform smart, long-term growth.

When you partner with us, you won’t experience quick fixes or surface level answers, instead, you’ll get a customized team who works alongside you for real solutions that make a lasting difference in your business.

What we’re like.

  • Intellectually curious.
  • Get really excited about strategy and positioning.
  • Risk takers. Not the scary kind, but the calculated, “let’s go for it” kind.
  • Diverse. We have a lot of different backgrounds, skill sets, education, and technical abilities.
  • Growth and future-oriented. We always want to learn more and expand our abilities.
  • We like working together. Some of us have been with the company for over 10 years.
  • Success oriented. We live for our customer’s success. That’s the fun part.
about- 2



Daniel Gertrudes

CEO & Managing Director


Dan is the vision and a blue-sky-thinker. He consistently motivates our stellar team to identify innovative ways to deliver great results to our customers. Look for him anywhere there is a white board—he'll be there helping companies understand the dynamics of their business or laying out the story to pitch to investors. Nothing gets Dan more jazzed than helping businesses grow. Except, maybe, a good dinner with family and friends!


Steven Byler

COO & Managing Director


Steven is focused on company mission & customer-level service strategy. Steven helps to distill the vision and blue-sky thinking into mission-critical strategy and execution. Look for Steve geeking out to long-term strategic planning and tactical-level execution—focusing on resource, capital, and people alignment. Nothing gets Steven more pumped than seeing customers' aspirations come to life. And he loves a good hike—or anything in the great outdoors—with his wife and four kids.

About Your GrowthLab Team

Your GrowthLab team is part of your leadership team. We are entrepreneurial and strategic. Our aspiration is to help you drive marketing, financial, operational, and company-strategic objectives. You want to take your business to the next level and we help you achieve that success in three ways...

  • Our team delivers a management decision framework to systematize your decision-making around business strategy.
  • Our team is focused on elevating your company’s finance, marketing, HR, business intelligence, and accounting.
  • Our team implements a proactive service - our framework - taking the guesswork out of your annual strategic business cycle by connecting the key functions across your business.

“GrowthLab has provided invaluable tools and advice to Tizra’s management team, helping us scale smoothly and confidently.“

Abe Dane, CEO at Tizra

NAMI Rhode Island

“GrowthLab earns my highest praise for professionalism and affordability. I have hired them to improve our financial reporting... they were hands-on, patient, and able to move our organization... to an up-to-date and easy-to-use system.”

Christine Earley, Ph.D. Board Member & Treasurer at NAMI

The Purple Carrot

“…well-versed in all areas of finance, providing strategic guidance for early- stage start-up businesses… possesses a great work ethic, deep insights into financial analysis and modeling, and a collaborative approach to his work. An asset to any team.”

Andy Levitt, Founder & CEO at Purple Carrot


“GrowthLab is a tremendous partner for FluidSense. Allowing our core team to focus on engagement and development, while GrowthLab focuses on the financial and bookkeeping aspects.”

Jeff Poole , COO at Fluid Sense

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