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​5 Steps to Weather the COVID-19 Storm

1. Be Surgical with Expenses

■ Smart business owners use a scalpel to cut expenses surgically, not an axe

2. Focus on the Customer Experience

■ Great companies use difficult times to focus on the customer experience

3. If the Constraints are too Large, Refocus on your Business Model

■ Agile businesses adapt in order to succeed… like restaurants are doing to stay alive

4. Short Term Planning

■ Smart managers understand their cash flow and cash needs for the next three months

5. Long Term Planning

■ Big picture thinkers don’t lose sight of the drivers of their business over the next three years and cash requirements – Bank Debt, Working Capital, or Equity for example.
5 tips to recession
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