Social Enterprise from Concept, to Capital, to Cadence

Challenge

This CPG company is focused on building a lifestyle brand with a social enterprise twist. While developing their initial product, they approached GrowthLab for help with their fundraising, go-to-market strategy, and strategic marketing.

Solution

During the first stage of our relationship, we worked with the co-founders to help develop their go-to-market strategy – from price-points to where they plan to distribute – all tying back into their financial model to extrapolate into stage two – capital raising. After solidifying a plan for which distribution networks they plan to attack, we built this strategy into a financial model to help plan their companies capital needs.

After multiple iterations of the financial model to bring it to a place that was agreed to be both realistic, yet, aggressive, we took the next step in helping actually strategize around the types of capital they plan to raise. Will it be family and friends? Angel Investors? Bank Financing? Etc..

After raising the capital necessary to get to ball rolling, we began to get into a more regular cadence with both the co-founders and their in-house accountant – working together on a bi-monthly basis to organize financial reporting for management and investors, update the financial model, create annual budgets, and strategize on new product lines, to name a few. 

We often connected with their team before (and after) investor meetings to help prepare or debrief. This may include building scenario models around investors questions, helping to convey the story, organizing documents to circulate, or even prepping to documents for signature after an investment has been committed. 

Results

Over the past 12 months, this company has raised money from a handful of outside investors and is actively talking to more. We have helped them build their foundation to continue raising capital on, while also building the company for long-term success. They have since been featured in countless publications and events, and we are excited to see where they go next.

Check out how GrowthLab has helped another Food & Beverage company! 

This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.